Cotton On was brought to life in 1991 to deliver value fashion and quality basics that always exceed our customer’s expectations. To describe us in six words is easy; we’re optimistic, passionate, real, energetic, collaborative and, most importantly, ethical. We deliver the trends of the moment (always with our own twist), and inspire our community to have fun with it. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people of all backgrounds to express their individual style and make their own mark on the world.