A new destination for stationery enthusiasts and those who appreciate quality Japanese products has officially arrived at AEON MALL Tan Phu Celadon.
Developed by BITEX with a modern concept, BITEX PREMIUM STORE offers a refined and specialised shopping experience featuring a wide selection of Japanese PILOT writing instruments and CASIO calculators for study, work and everyday use.
BITEX's journey has been shaped by perseverance, continuous development and a strong ambition to expand its presence in the Vietnamese market. Through different milestones and challenges, the company has steadily strengthened its position and built a foundation for long-term growth and partnerships with established brands.
One of the most significant milestones came in 1993, when BITEX became the exclusive distributor of CASIO in Vietnam, subsequently achieving outstanding sales performance in the Asian market.
Its long-standing partnership with an internationally recognised brand such as CASIO represents an important milestone in BITEX's development, reflecting the company's market development capabilities, professional approach and long-term commitment to its partners and customers.
The opening of BITEX PREMIUM STORE at AEON MALL Tan Phu Celadon marks another step in this journey, bringing CASIO and PILOT products closer to customers through a modern and specialised retail environment.
At BITEX PREMIUM STORE, customers can explore a diverse selection of products from two renowned Japanese brands, PILOT and CASIO.
From writing instruments designed for studying, working and creativity to familiar CASIO calculator models, the store provides a variety of options for students, office workers and stationery enthusiasts.
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