Founded in 1995 in the United Kingdom, LUSH is a world-renowned fresh handmade cosmetics brand driven by a strong commitment to ethical beauty, zero-waste initiatives, and 100% vegetarian formulations. Catering to modern consumers, eco-conscious individuals, and skincare enthusiasts seeking clean, sensory-rich self-care rituals, LUSH offers an extensive array of fresh face masks, solid shampoo bars, and packaging-free soaps. The brand’s most iconic creations include its fizzy, mood-lifting bath bombs—such as the galactic-themed Intergalactic—and the cult-favorite Mask of Magnaminty, redefining everyday wellness with vibrant indulgence and environmental mindfulness.