For decades, GAP has been synonymous with “everyday wear” — simple, easy-to-style designs that embody the relaxed and universal spirit of American culture. But as fashion enters the era of personalization, the positioning of “basic for everyone” has gradually become a limitation. Today’s youth don’t just dress well — they dress to express themselves.
In Vietnam, GAP launches the campaign “GAP Hoodie Day – One hoodie worn by the world”, celebrating the 30th anniversary of the Arch Logo Hoodie — an icon of comfort, freedom, and creativity. Rather than merely honoring its legacy, GAP reinvents this symbol through a story of identity and individuality, marking a clear effort to “evolve beyond everyday design.”
What makes “GAP Hoodie Day” unique is how GAP keeps the original design intact but turns the hoodie into a canvas of self-expression, open to multiple interpretations. The collaboration with Suboi and Buitruonglinh — two contrasting yet mainstream music personalities — alongside three young designers Elena Nguyễn (Elena Ng), Vicki Virus (LaLune), and Huyền Bùi (T-redx), perfectly embodies this spirit.
If Suboi represents depth and confidence, Buitruonglinh brings youthful freedom and spontaneity. Meanwhile, the three designers’ custom creations stand as creative statements, proving that the GAP hoodie is no longer just a basic item — it’s a foundation for personal identity and style.
With “GAP Hoodie Day”, GAP is redefining the concept of “universal” — no longer “everyone looks the same,” but “everyone can be themselves.”
A subtle yet bold transformation, marking a new chapter for GAP in Vietnam.