[GRAND OPENING] BITEX PREMIUM STORE AEON MALL TÂN PHÚ CELADON

BITEX PREMIUM STORE is a dedicated experience space for those who appreciate fine writing instruments, stationery, and products inspired by Japanese culture and craftsmanship. 

Here, customers can explore and discover a curated selection of signature products from PILOT, a renowned Japanese writing instrument brand, and CASIO, a trusted calculator brand that has been part of the learning and working journey of generations of students and consumers in Vietnam.

Every product at BITEX PREMIUM STORE is thoughtfully selected to reflect the values highly regarded in Japanese product design and craftsmanship:  Refined design; Precision in function; Durability in everyday use; Thoughtful, user-focused experiences.

From writing instruments designed for school, work, and everyday use to premium pens and signature writing instruments, as well as CASIO calculators for learning and professional needs, customers can discover products that match their individual requirements, preferences, and lifestyles.

BITEX PREMIUM STORE is developed and operated by Binh Tay Import - Export Joint Stock Company (BITEX). With more than four decades of experience serving Vietnamese consumers, BITEX has established a strong position in the fields of educational equipment, school supplies, and stationery.

Since 1993, BITEX has been the official distributor of CASIO calculators in Vietnam. Since 2019, BITEX has been the exclusive distributor of PILOT writing instruments in the Vietnamese market.

BITEX PREMIUM STORE represents the next chapter of this journey — bringing high-quality Japanese products closer to consumers through a modern, dedicated space designed for both shopping and discovery.