Each summer is a chance to refresh your lifestyle. In 2025, young consumers are embracing green consumption as a way to express their identity and environmental responsibility. They’re not only looking for good-looking, high-quality products — they care deeply about the values behind the brands they support. In this article, let’s explore the four most popular eco-friendly brands among young Vietnamese consumers this summer: UNIQLO, MUJI, COCOON, and THE BODY SHOP — all known for sustainable products, recyclable packaging, and inspiring messages.
UNIQLO stands out not only for its LifeWear philosophy but also for its pioneering efforts in sustainable fashion. Since 2020, the brand has replaced all plastic shopping bags with eco-friendly paper ones.
Its RE.UNIQLO program encourages customers to donate or recycle used clothing. In addition, many items — like Dry-EX T-shirts and ultra-light down jackets — are made from recycled fabrics.
Simple, practical, and socially responsible — that’s why UNIQLO is a top pick among Gen Z and Millennials.
MUJI offers a minimalist lifestyle from product design to consumer philosophy. The brand uses eco-friendly materials such as organic cotton, natural wood, and minimalist packaging that’s biodegradable.
MUJI also promotes reusable tote bags instead of plastic, reducing waste at the point of purchase. Popular products like reusable water bottles, glass jars, and fabric bags are favored by young shoppers for their practicality and strong green message.
Cocoon is Vietnam’s first vegan beauty brand certified by international standards. Its skincare lines use natural, locally sourced ingredients like winter melon, turmeric, coffee, and centella — and are 100% cruelty-free.
Their “Return Bottles – Get Fabric Bags” campaign encourages customers to recycle packaging and embrace sustainable living. Cocoon products come in recyclable, minimalist containers that reflect the brand’s commitment to transparency, safety, and responsibility.
This makes Cocoon a leading name in Vietnam’s green beauty scene.
Founded in 1976 in the UK, The Body Shop has long been a pioneer in cruelty-free, ethically sourced beauty products. All items are made with plant-based ingredients and support fair trade practices.
Their “Bring Back Our Bottles” program allows customers to return used containers for recycling. On top of that, The Body Shop uses recycled plastic, reclaimed glass, and FSC-certified paper for product packaging.
More than a beauty brand, The Body Shop is building a conscious community that spreads kindness toward both people and the planet.
Green consumption is no longer just a short-term trend — it’s a smart, responsible way of living. From fashion to skincare, every product you choose can make a positive impact on the environment.
This summer, if you’re looking for products that are both stylish and meaningful, visit AEON MALL Tan Phu Celadon and explore a green shopping experience with UNIQLO, MUJI, COCOON, and THE BODY SHOP.