Mooncakes have long been the symbol of the Mid-Autumn Festival – a celebration of the full moon and family reunion. More than just a sweet treat, mooncakes embody love, connection, and the spirit of togetherness. In recent years, mooncakes have evolved in flavor, presentation, and packaging to meet the tastes of modern consumers. The 2025 trend highlights the balance between nostalgic traditional flavors and creative modern twists, making mooncakes not only delicious but also a meaningful gift.
When people think of Mid-Autumn Festival, they think of classic fillings such as assorted nuts, lotus seed paste, mung bean, and salted egg yolk. These flavors are tied to childhood memories, family feasts, and evenings under the full moon.
Traditional mooncakes are rich, comforting, and timeless. For older generations, they bring back fond memories; for younger ones, they are a way to stay connected with Vietnamese culture and heritage.
Alongside the classics, modern mooncakes have become increasingly popular, especially among the younger generation. Flavors such as chocolate, matcha, milk tea, cheese, and tiramisu are stealing the spotlight. Healthier versions – like low-sugar, vegetarian, or nut-based fillings – are also on the rise.
Packaging is another highlight. Mooncakes now come in stylish, premium boxes designed like luxurious gifts, making them perfect for family, friends, and business partners alike.
The 2025 trend shows that consumers prefer variety – collections that offer both traditional and innovative fillings. This blend ensures that everyone, from the nostalgic elder to the trend-savvy youth, finds something to enjoy.
That is why most major brands are releasing diverse collections to satisfy every palate and gifting need.
Famous for its bakery expertise, BreadTalk gives mooncakes a refined touch. Traditional fillings such as assorted nuts, lotus seeds, and salted egg yolk are subtly reinvented to appeal to a wide range of tastes.
BreadTalk also impresses with its modern, elegant packaging – making its mooncakes not only delicious but also a thoughtful, stylish gift for loved ones.
Known for its tea and coffee, Phuc Long also makes a statement during the Mid-Autumn season with its mooncake collections.
While preserving traditional fillings, Phuc Long also introduces new flavors such as green tea, chocolate, or nut-based blends. Their packaging is often luxurious and sophisticated, perfect for gifting to family, friends, or colleagues.
With Phuc Long, mooncakes are more than just a treat – they are a cultural gift that carries elegance and meaning.
As a rising coffee chain, Katinat has quickly captured attention with its innovative mooncake offerings. Popular fillings include tiramisu, matcha, chocolate, and cheese – flavors that resonate strongly with young, trend-conscious customers.
Katinat also stands out with its modern, vibrant packaging designs, making its mooncakes not only delicious but also Instagram-worthy. For friends, colleagues, or partners, Katinat’s mooncakes are both trendy and memorable.
You can purchase directly from brand stores such as BREADTALK, PHUC LONG, and KATINAT, or from supermarkets and shopping malls that carry multiple mooncake brands – making it easy to compare and choose.
Tips when buying mooncakes:
Choose reputable brands with clear origins.
Select flavors suited to the recipient’s preference.
Pay attention to packaging – a beautiful box elevates the meaning of your gift.
Mooncakes are no longer just a sweet treat – they are a cultural gift that connects people. In 2025, the key trend is the harmony of tradition and modernity.
Choose mooncakes that best fit your purpose: traditional flavors to honor heritage, or modern ones to enjoy creativity and trends. No matter the choice, each mooncake is a gesture of love and connection during the full moon season.