[SẮP KHAI TRƯƠNG] MUJI

MUJI was founded in 1980, starting with optimizing production processes to create simple, affordable but good quality products. Specifically, MUJI has controlled the quality of products through three factors: selecting raw materials, optimizing production processes and simplifying packaging. For example, if we omit the bleaching process for the pulp, the finished paper will be light brown. MUJI used this paper for its packaging and labeling. Thanks to that, MUJI products have a simple and approachable appearance. Going against the trend of elaborate packaging that is prevalent in the market, MUJI products are not only highly appreciated but also create a wave of unexpected trends not only throughout Japan but also around the world. world.