BOO

BOO – Everyday Life On The Street

Starting in 2003 with nearly 20 years of operation and development, BOO is one of the first and leading youth fashion brands in Vietnam, inspired by youth culture, contemporary urban style, and street attitude. BOO carries the mission of contributing to our society, inspiring young people to positive changes, while being a prideful “Made in Vietnam” brand.

BOO has been creating bold marks on Vietnam’s fashion map with nearly 40 stores spread across the country, offering a variety of products for youngsters from styles, designs and

materials,… Moreover, BOO is proud to pioneer in pursuing a green fashion business model with many practical activities, paying special attention to environmental issues, as well as consumers’ health.

In addition, BOO has also launched 2 more small brands:

– BOO ZILLA – A project of BOO collaborating with famous brands worldwide such as Marvel, Star Wars, and Mickey… to provide unique product lines following the trends of young people.

– BOO LAAB – Defined as a laboratory, where BOO researches and develops applications on clothing, thereby bringing interesting experiences to the wearers.