Decathlon is a French sport brand which was built and developed according to an integrated business model. Consequently, all processes from designing, preparing materials to production are exclusively done by the Decathlon team. With the aim of bringing the most valuable sport products to costumers, the Decathlon team always pay deep attention to the tastes and needs of sport-users, therefore, the products are not only eye-catching but also possess high durability that are suitable for many levels in sports. All of the designs before being launched will be tested by engineers, designers and product team leaders in laboratories and practical situations to ensure safety and comfort. In addition, Decathlon always attempts to reduce unnecessary procedures in production in order to provide consumers with affordable prices while ensuring the highest quality.
Since their first appeared in the market in 1976 in Lille, France, Decathlon has already owned a chain of retail system as well as a number of exclusive brands. As of 2019, the French brand has owned 1,513 stores in 53 countries, providing a variety of items to bring the most exclusive experience to sport-players.
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